Online Merchants Continue to See Better Value From Paid Than Organic Search Traffic

The online merchants who comprise the MarketLive Performance Index continue to gain outsized revenues from their paid search traffic, according to [download page] the latest MarketLive report. During Q3, paid search accounted for 37.6% of all their search visits, up from 34.3% in Q3 2012. But that traffic resulted in an outsized 45.8% of search revenues, up from 40.3% a year earlier, echoing findings from the first half of the year. Overall, search accounted for a slight majority of traffic and revenues for the merchants in Q3. (more…)