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Married Americans Claim Greater Discretionary Spending Than Singles
Married Americans say they spend more money on a daily basis than Americans in any other marital status category, according to Gallup. Based on surveys conducted from January through September, Gallup...
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SMBs on Their Online Presence: Facebook Biz Pages Almost As Popular as Websites
SMBs report being almost as likely to have a Facebook page as they are to have their own website, details BIA/Kelsey in newly-released data from Wave 17 of its “Local Commerce Monitor.” The survey...
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Few Marketers Report Using Sophisticated Attribution Strategies
A global survey of marketers has found that the proportion of respondents indicating that they use a sophisticated cross-channel attribution model to measure their online efforts is outweighed by the...
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Online Merchants Continue to See Better Value From Paid Than Organic Search...
The online merchants who comprise the MarketLive Performance Index continue to gain outsized revenues from their paid search traffic, according to [download page] the latest MarketLive report. During...
View ArticleTop 10 Twitter TV Programs, Week of Nov. 4-10, 2013
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
View ArticleTop 10 Brand Movers, October 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 8-10, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Companies Using Salesforce Zero in on Customer Engagement
More than 8 in 10 companies using Salesforce believe that customer engagement will overtake productivity as their primary driver of growth, according to Bluewolf’s “The State of Salesforce” [download...
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Top 100 Multichannel Retailers’ Mobile Sites: 16 Load in Less Than 1 Second
Following up on its study of the mobile experience provided by Fortune 100 companies, The Search Agency has released new research evaluating the mobile sites of 100 of the largest multichannel...
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How Important is “Green” to Consumers?
About half of Americans agree (top-2 box score on a 5-point scale) that they care about the efforts brands are making to help the environment, per newly-released survey results from Ipsos Open Thinking...
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3 in 10 SMBs Advertising on Twitter Seeing “Excellent” or “Extraordinary” ROI
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before, according to newly-released data from BIA/Kelsey. SMBs may be gravitating to Twitter...
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Almost 1 in 10 Email-Driven Purchases Completed on an iPad in Q3
Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3, according to the latest quarterly “Email Marketing Compass” [download page] report from Yesmail...
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Retailers: E-Commerce Will Become The Digital Platform Underpinning All Channels
Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities, per results from a new study [download page] from RSR Research. As online...
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Facebook Users Say Discount Offers Are the Most Appealing Brand Posts
Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications. New survey results from Analytic Partners –...
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Email Click-to-Open Rates Remained Far Higher on Desktops Than on Mobiles in Q3
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2, says Yesmail Interactive in its latest quarterly “Email Marketing Compass” [download page] report. Despite mobile email...
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B2B Enterprises Falling Far Short in Front-Line Sales Enablement
B2B enterprises are failing to provide adequate support to their front-line sales forces, finds the CMO Council [download page] in an audit of 230 senior senior marketing executives conducted in Q3....
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Local Advertising Revenue Share Estimates, by Media Channel
Using a definition of the local media marketplace as “all local media/services that provide access to local audiences,” BIA/Kelsey estimates total advertising spending on local media this year to be...
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Connected TV Viewers Report Considerable Increase in OTT Content Consumption
More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year, details The Diffusion Group (TDG) in data from...
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B2B Marketers’ Primary Sources of Prospect Data and Customer Insights
Just 16% of North American B2B marketers say that their prospect data is accurate, reliable and comprehensive, with 79% admitting it needs improvement, details the CMO Council in a new report [download...
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Video Ads on Smartphones Seen Positively Influencing Millennials’ Brand...
A new study from YuMe and IPG Media Lab [download page] indicates that unaided ad recall is higher among Millennials when watching video ads on smartphones than on any other device, including TV. The...
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