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Channel: Data Updates – Page 256 – Marketing Charts
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Mobile Payments Experience More Widespread, But Fewer See Rapid Changes Afoot

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Harris-Smartphone-Owners-Experiences-With-Mobile-Transactions-Nov2013More smartphone owners this year claim to have some experience with a variety of mobile transaction types, according to results from a Harris Interactive survey. Some 46% say they have either used or seen someone firsthand use a mobile application that allows the redemption of offers at a retailer or restaurant, up from 40% in last year’s survey. Similarly, more have experience (either themselves or seeing someone firsthand) processing a payment by tapping a smartphone, rather than using cash or a payment card (23% vs. 18%). But fewer envision mobile payments replacing card or cash transactions anytime soon. (more…)


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