Website Ad CTR Seen Higher For Search-Referred Traffic

Website traffic that is referred by search engines tends to have a higher ad click-through rate than traffic that comes from other sources, according to a study from Chitika. Examining “tens of millions” of online ad impressions in the US and Canada from October 1-10, Chitika found that traffic from Ask.com, Bing, Yahoo! and Google all displayed a higher CTR on average than traffic from within the site or direct traffic. (more…)