Moms Like Sharing Content About Movies & TV

A new study from ShareThis examines the social sharing behaviors of 200,000 mothers aged 25-54 with children in the household. The analysis of their behavior across the 2.4 million sites in the ShareThis network over a 1-month period, which amounted to more than 1 million social signals, reveals that 30% of mothers shared content on the network during the period, compared to 10% of the network’s overall average. Mothers were most likely to share content about parenting (18%) and movies & TV (15%), with those 2 categories alone combining to represent one-third of shares. (more…)