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Channel: Data Updates – Page 256 – Marketing Charts
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New Data Surrounding Twitter, TV, and Brand Messaging

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Nielsen-Overlap-TV-and-Brand-Tweeters-Jan2014There is a substantial overlap between Twitter users who tweet about brands and those who tweet about TV, suggesting that advertisers can leverage Twitter TV activity to bolster their brand messages, according to recent data released by Nielsen’s SocialGuide. Based on an analysis conducted from August through October 2013, the researchers found that not only did “TV tweeters” make up 73% of the number of people who tweeted about brands during the study period, but they also accounted for an outsized 89% of tweets sent about brands. (more…)


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