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Cool or Uncool? Consumers Weigh in on Social Media Behavior
The latest truth study from McCann Worldgroup – “Truth About Privacy” – contains some interesting data concerning the types of online sharing behaviors and privacy practices that are considered...
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Word-of-Mouth A Bigger Purchase Influence For Millennials Than Boomers, Who...
A recently-released study from Radius Global Marketing Research identifies some key similarities and differences in shopping habits, preferences, and influences among Millennials (18-32) and Baby...
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Global Ad Spend Expected to Grow by 5.2% This Year
Global ad spending will increase by 5.2% this year, a significant uptick from the predicted growth of 3.2% for 2013, but a slight cut from a prior forecast of 5.4% growth. That’s according to an...
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Almost 1 in 3 Google Organic Search Visits Estimated to be Mobile in Q4 2013
Smartphones and tablets combined to account for 32% of Google organic search visits during the fourth quarter, up from 30% share a quarter earlier, according to the latest quarterly digital marketing...
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Holiday 2013 Results Wrap-Up
With the holiday season well and truly over (the Super Bowl is the next event-based flood of research), the results continue to roll in, with comScore pegging desktop e-commerce sales growth of 10% for...
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Email Said to be the Traffic Source For A Majority of Smartphone Conversions
Email may account for upwards of 60% of smartphone conversions, according to new data released by the SeeWhy Conversion Academy. The analysis of more than 150 million web events in December indicates...
View ArticleTop 10 Broadcast TV Engagement, Week of Dec. 30, 2013-Jan. 5, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
View ArticleTop 10 Cable TV Engagement, Week of Dec. 30, 2013-Jan. 5, 2014
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average...
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Agencies Optimistic About New Business Opportunities, Will Take More...
Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year, according to [download...
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Local Media Sales Managers Expect Significant Revenue Gains; Majority Now...
Roughly 1 in 2 executive and sales managers expect local ad revenue increases of more than 6% this year, including 20% who forecast gains in excess of 10%, details AdMall in its latest local media...
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Mobile Emerging As An Active Customer Support Channel
Mobile and social media are emerging as more influential customer support and experience channels, according to [download page] the results of a survey conducted by WBR Digital. Two-thirds of customer...
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More Than 1 in 4 Global Consumers Made Their Most Recent Purchase Online
A new study from IBM has found that while the store is still the retail channel of choice for a large majority of global consumers, it’s losing share to e-commerce at a rapid rate. The survey of 30,554...
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Consumers Don’t Just Ignore Irrelevant Marketing Messages…
Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%), contain mixed information across...
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Pinterest Rapidly Growing As Content Sharing Platform
Content sharing to Pinterest increased by 58% during 2013, propelling the social network past email in Q4 to become the third-most preferred social sharing channel, according to a new report from...
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4 in 10 Top Retail Brands Using Vine
An analysis of almost 900 retail brands, encompassing nearly all of the Internet Retailer 2013 Top 500 as well as additional “up and coming” brands has found that many have already warmed to Vine. The...
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Pay TV Trends: Cord-Cutting and Cord-Shaving on the Rise
While the pay-TV market appeared to be stemming subscription losses as 2013 wore on, new data from Centris Marketing Science nevertheless finds an apparent rise in the incidence of cord-cutting...
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New Data Surrounding Twitter, TV, and Brand Messaging
There is a substantial overlap between Twitter users who tweet about brands and those who tweet about TV, suggesting that advertisers can leverage Twitter TV activity to bolster their brand messages,...
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Generational Differences in Consumers’ Tendencies to Engage With Brands
While there’s no consensus definition of a Millennial – in terms of age bracket – there’s plenty of agreement among marketers that these individuals comprise one of – if not the – most important...
View ArticleTop 10 TV Programs on Twitter, Week of Jan. 13-19, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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Consumers Say Personalization Influences Retail Purchase Decisions
1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online, according to recent survey results [pdf] from Infosys. Respondents to the survey...
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