About 2 in 3 ads placed through direct publishers stayed in-view for at least 1 second during the fourth quarter of 2013, representing continued improvement from 61% in the first half (H1) of 2013, 56% in H2 2012 and 49.9% in H1 2012, according to a new study from Integral Ad Science. With that result, viewability for directly placed ads outperformed networks (50.6%, up from 43% in H1) and exchanges (47.4%, up from 40%) again. (more…)
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Viewability of Display Ads Placed Through Direct Publishers Continues to Improve
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