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Mobile Now A Majority of Facebook’s Ad Revenues

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Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues, according to the company’s latest earnings release. That represents a hefty rise from just 23% share a year earlier, as Facebook continues to monetize its increasing number of mobile monthly active users (MAUs), who now number almost 1 billion and account for 79% of all MAUs. (more…)


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