National Brands Report Disconnect Between Local Digital Tactics’ Perceived and Actual Prioritization

More than 8 in 10 national brands expect to increase or maintain their local marketing spend this year, though the percentage planning an increase is down from last year (34% vs. 47%), per study results [download page] from Balihoo. The report finds some major disconnects between what marketers consider to be important local digital tactics and the amount of emphasis that brands are placing on the tactics. (more…)