Traditional Media and Lifestyle Habits of Working Moms

Working mothers – those 40% of women who have children under the age of 18 and also hold full-time employment – are both educated and affluent, according to Scarborough data published on Nielsen Newswire. In fact, working mothers are 35% more likely than the average mother to be college graduates and 40% more likely to have an annual household income of at least $100k. So how to reach these mothers? (more…)