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Are Consumers “Falling Out of Love” With Brands?
A couple of new studies take a look at consumers’ relationships with brands, with one arguing that consumers are “falling out of love with brands” and that “brands are in crisis.” Indeed, Mindshare’s...
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Will Olympic Sponsors Make A Connection With Viewers?
Winter Olympics viewers are quite receptive to branded messaging on TV, says Experian Marketing Services in a recent release of survey data. Some 56% notice or are engaged with product placements in TV...
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Last Year, Social Ads Proved Highly Effective in Delivering New, Quality...
Social was a better bet than portals, networks, and exchanges last year for reaching users that can be consistently marketed to (“user quality index”), according to the latest quarterly “Global Media...
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Brands Slow to Respond to Complaints Posted on Social Media
About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them “somewhat” (10.9%) or “very” (4.9%) often, finds a survey from Social Media Marketing...
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Tablet Web Browser Usage Patterns on a Typical Day
In a new report [download page], Chitika has taken a look at how tablet usage – in this case web browsing only, not applications – fluctuates during a typical day. The analysis averaged out hourly ad...
View ArticleTop 10 Social Networking Websites & Forums – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Video, Multimedia Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Mobile Phone Entertainment Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Real Estate Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 TV Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Health & Medical Information Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
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Online Habits of the “Always-On Consumer”
3 in 4 “Always-On Consumers” (AOCs) visit social networks, while two-thirds frequent news and magazine websites and half visit company websites, according to a recent study [pdf] from Vivaldi Partners...
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Advertisers See Substantial Performance Lifts From Targeting Top Audiences
It pays to target the right audiences, says Neustar Aggregate Knowledge in its Q4 Global Media Intelligence Report [download page]. The study looks at user conversion rates for core display campaigns...
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Top Data Types Considered Essential to Marketing Success
More than 9 in 10 companies believe that some form of data is essential to their marketing success, reveals a recent report from Experian Quality Data. But, obviously, some forms of data are simply...
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Media and Marketing Execs’ Views on Product Development
Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented, finds Econsultancy [download page] in a new study produced in...
View ArticleTop 10 Print Media Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 Broadcast Media Websites – January 2014
Note: The Experian Marketing Services data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise...
View ArticleTop 10 TV Programs on Twitter, Week of Feb. 10-16, 2014
Source: Nielsen More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet. Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity...
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1 in 4 B2B Companies Report Use of Tablets to Aid Sales-Related Activities
Some 23% of B2B companies have deployed tablets in sales-related activities, according to newly-released results from Corporate Visions. The survey uncovers somewhat conflicting findings: few companies...
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Traditional Retail Gains in Customer Satisfaction, While E-Commerce Slips
While e-commerce sites have generally enjoyed higher levels of customer satisfaction than traditional retail stores, the gap has disappeared for the time being, according to the latest industry-wide...
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