Branded Vine Videos Appear To Be Retweeted As Often As YouTube Videos

Socialbakers recently conducted a head-to-head comparison of tweets containing Vine and YouTube videos, finding that the former were seeing “surprising” engagement rates. Now Socialbakers is at it again, this time including Instagram videos and broadening its level of analysis. Based on a sample of 1,141 brand profiles and almost 6,000 tweets over the span of about 1 month, the study indicates that tweeted Vine videos are averaging 20 retweets, compared to 19 for YouTube and 7 for Instagram. But there’s an important caveat. (more…)