TV Viewers and (Un)Related Multi-Screening Activity: Screen Size May Count

TV viewers frequently multitask, and while multitasking activities are varied (here’s one list), they often involve a second screen. One of the central questions surrounding multi-screening involves the extent to which the second screen is used for a TV-related activity as opposed to a non-related activity. And although study results indicate that multi-screen behavior most often involves unrelated activities, new data from the Council for Research Excellence (CRE) [pdf] suggests that screen size may play a big role. (more…)