3 in 10 SMBs Advertising on Twitter Seeing “Excellent” or “Extraordinary” ROI

Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before, according to newly-released data from BIA/Kelsey. SMBs may be gravitating to Twitter advertising in greater numbers due to its increasing value: this year, 31.1% of those advertising on Twitter perceived their ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011. (more…)