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Almost 1 in 10 Email-Driven Purchases Completed on an iPad in Q3

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Yesmail-Email-Driven-Orders-by-Device-in-Q3-Nov2013Mobile devices accounted for 15% of revenues generated through email across 12 tracked industries in Q3, according to the latest quarterly “Email Marketing Compass” [download page] report from Yesmail Interactive. Additionally, 16% of all orders driven by email were completed on a mobile device. Of those mobile orders, 56% occurred on a tablet, and 99% of those on an iPad. In other words, about 9% of all orders were completed on an iPad. (more…)


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