Retailers: E-Commerce Will Become The Digital Platform Underpinning All Channels

Roughly 8 in 10 retailers agree that the future of online commerce lies more with cross-channel or merged channel capabilities, per results from a new study [download page] from RSR Research. As online and offline channels merge, about three-quarters of the retailers surveyed agree that their e-commerce platform will ultimately become their digital platform across all channels. But, some remain reluctant to extend their e-commerce platforms to other parts of the organization. (more…)