The Industry’s Future, According to European Marketing Students

The next generation of marketers and advertisers have some strong opinions on where their industry is headed, according to results from a report by the MediaSchool Group. Based on a survey of more than 2,000 students aged 20-25 studying advertising, marketing communications, design, PR and events, the study finds that 70% believe that in 10 years, the marketing landscape will be “dominated” by content marketing and “PR thinking.” At that time, advertising’s job will be mostly to “entertain” rather than “sell,” according to 7 in 10. Recent survey results indicate that American consumers already believe that should be the case. (more…)