An in-application survey of close to 800 girls aged 6-16 shows that this young demographic is very receptive to mobile advertising. 65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so, according to the study, which was conducted by MobiGirl Media. Further, 22% claim that they always tap on the ads they see in mobile apps, and 56% will tap on an ad for a product that interests them. (more…)
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Tweens and Young Teen Girls Say They’re Receptive to Mobile Ads
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