Awareness of Native Advertising Low Among Consumers

Native ads may have the attention of marketers, but consumers aren’t all that savvy to them, according to a recent survey from Ask Your Target Market (AYTM). Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative, leaving 5% professing to know what native ads are, and another 10% having at least heard of them. A much larger 72.8% reported having come across ads that tried to look like the content around them (i.e. advertorials). (more…)