Small Businesses Build Their Email Lists in Search of Repeat Business, Relationships

Email list growth is a constant endeavor for many small businesses, according to a survey conducted by ConstantContact among more than 700 customers using its email marketing product. 57% of respondents said they are always actively trying to grow their email lists. For most small businesses, email list growth is primarily driven by either a desire to foster repeat business (44%) or build relationships with customers (39%). About 1 in 10 say they primarily grow their lists in order to engage customers for referrals. (more…)