Current TV Shows Most Popular Content Type Among Streaming Media Consumers

A survey from M-GO of streaming media consumers finds that new TV shows (that are still on the air) are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow. That suggests that streamers are driven by a desire to watch shows on their own schedule, perhaps more so than by a particular affinity for content that can only be found online. Indeed, recent research from the IAB indicates that among online video viewers, convenience counts more as a reason to watch than content availability. (more…)