More Than 3 in 4 Mobile and Tablet Video Ad Views Occurred on an Apple Device in Q1

Android may have the lead on iOS in terms of US smartphone market share (with the same true on a global basis), but more mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1, according to FreeWheel’s latest Video Monetization report [pdf]. But that may not be the only comparison worth making. That’s because the iPad outstripped them both, accounting for 39.2% of total mobile device video ad views for the quarter, as iPad users tended to focus more on long-form content supporting higher ad loads. (more…)