Samsung mobile devices on the whole sported higher click-through rates than the iPhone in the US and UK during Q1, reversing a long-standing trend and marking a “highly significant” moment, per new data [pdf] from Adfonic. With a CTR index of 1.06 and an effective earnings for thousand impressions (eCPM) index of 1.08, Samsung passed Apple (1.01 and 0.98, respectively) in performance for the quarter. Apple retained its lead as the top manufacturer by share of ad impressions, though, with Samsung trailing. (more…)
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Samsung Said Besting Apple in Q1 Mobile Ad Performance
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