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Channel: Data Updates – Page 256 – Marketing Charts
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1 in 2 Smartphone and Tablet Owners Say They Prefer Them to PCs For Web Access

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Prosper-Web-Access-Preferences-by-Device-May2013A survey of adult smartphone and tablet owners by Prosper Mobile Insights [registration required] has found that 35% prefer to access the internet via a smartphone and 14% via a tablet, meaning that only a bare majority still prefer to use their desktop or laptop computer. In fact, a slight majority of male respondents prefer to access the internet via a smartphone (36.9%) or tablet (14.9%). Females lean a little more heavily towards the desktop or laptop, as fewer prefer to rely on their smartphones (32.7%). (more…)


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